Our Mission
Safety shouldn't be a compromise. We're changing that.
Astra was born from a simple, urgent belief: that every woman deserves to move through the world freely, without fear, without friction.
Four pillars of purpose
The Insight
The Moment That Sparked This We kept hearing the same stories. A friend texting her location before getting into a cab. A sister calling someone while walking home at night. Women building their own safety nets because nothing else was good enough. Astra exists because those workarounds shouldn't be necessary.
The Problem
What's Broken Today Existing safety tools ask too much: unlock your phone, open an app, press multiple buttons. In a real moment of fear, those steps are impossible. And bulky devices or obvious panic buttons draw exactly the kind of attention you're trying to avoid.
Our Solution
What Astra Does Differently One pull. That's it. Astra combines the elegance of fine jewellery with the reliability of safety technology. It activates SOS alerts
Our Vision
Where We're Going A world where every woman in India and beyond can pursue her ambitions, travel freely, work late, explore new cities, and live boldly. Not because danger doesn't exist, but because she knows help is always within reach.
Our Values
What We Stand For
The principles that guide every decision
Safety First
Every feature, every material choice, every design decision is made with one question: does this make our users safer?
Empowerment, Not Fear
We don't want Astra to remind you of danger. We want it to give you the confidence to forget about it.
Privacy by Design
Your location, your data, your contacts are protected with end-to-end encryption. We will never sell or share your information. Ever.
Designed for Real Life
Astra has to work in the moments that matter. Which means it has to be comfortable enough to wear every day, elegant enough that you want to, and reliable enough that you never worry about it.
Founder
Krish Sibal
Founder, Astra
Krish started Astra with a simple conviction: that safety technology for women in India was long overdue a rethink. He believes the best solutions are the ones you never have to think about: elegant, reliable, and always there when it matters.
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If you have questions about Astra, your order, or anything else, our team responds within 24 hours.